The marketing of houses has changed dramatically over the past decade. Presentation has become so important and pivotal to the result that is achieved. Vendors now need to move from ‘live mode’ to ‘sell mode’.
Ali Waight is an expert in this and over the past 8 years we have worked with her, our clients have enjoyed great results. Her ability to clearly see, and state, what needs to be done to maximize our clients results, is very impressive. The smallest detail can make such a difference, particularly in photographs and videos.
I was amazed at the change in a property we sold in Newtown recently. The vendors’ furniture was down and out and the house was in desperate need of redecoration. The vendors moved their furniture out and Ali moved her furniture in. The difference was amendable. The vendors thought they would need to re-paint but Ali guided them to invest in furniture and styling instead, and the result was superb.
The end result was strong attendance at open houses, over 150 people at the auction and eight bidders. The auction yielded a sale over $200,000 above reserve. I believe that Ali’s work contributed strongly to that great result.
- DALE WHITFORD, WHITFORD REAL ESTATE